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CJ Heng 

User Experience Designer

8+ years of putting a face to technology through research, strategy, and design. 
🌍  Designing towards collective good.

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Founded and designed an online service to allow inheritance planning to be easily accessible to people, particularly the underprivileged in Singapore.

Founded and designed an online service to allow inheritance planning to be easily accessible to people, particularly the underprivileged in Singapore.

Founded and designed an online service to allow inheritance planning to be easily accessible to people, particularly the underprivileged in Singapore.

Founded and designed an online service to allow inheritance planning to be easily accessible to people, particularly the underprivileged in Singapore.

Founded and designed an online service to allow inheritance planning to be easily accessible to people, particularly the underprivileged in Singapore.

#legaltech  #SaaS  #WIP

#legaltech  #SaaS  #WIP

#legaltech  #SaaS  #WIP

#legaltech  #SaaS  #WIP

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Led the digital transformation of existing credit products into a seamless mobile application, allowing customers to access flexible financing conveniently and securely.

Led the digital transformation of existing credit products into a seamless mobile application, allowing customers to access flexible financing conveniently and securely.

Led the digital transformation of existing credit products into a seamless mobile application, allowing customers to access flexible financing conveniently and securely.

Led the digital transformation of existing credit products into a seamless mobile application, allowing customers to access flexible financing conveniently and securely.

Led the digital transformation of existing credit products into a seamless mobile application, allowing customers to access flexible financing conveniently and securely.

#B2C  #fintech  

#B2C  #fintech 

#B2C  #fintech 

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Leading the redesign of the listing pages for the real estate platform, helping 5.5 million monthly active users across the MENA region find their next home.

Leading the redesign of the listing pages for the real estate platform, helping 5.5 million monthly active users across the MENA region find their next home.

Leading the redesign of the listing pages for the real estate platform, helping 5.5 million monthly active users across the MENA region find their next home.

Leading the redesign of the listing pages for the real estate platform, helping 5.5 million monthly active users across the MENA region find their next home.

Leading the redesign of the listing pages for the real estate platform, helping 5.5 million monthly active users across the MENA region find their next home.

#B2C   #proptech  #WIP

#B2C   #proptech  #WIP

#B2C   #proptech  #WIP

#B2C   #proptech  #WIP

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An interactive news app built around community for busy young adults. Designed to address growing political polarization and misinformation in traditional media.

An interactive news app built around community for busy young adults. Designed to address growing political polarization and misinformation in traditional media.

An interactive news app built around community for busy young adults. Designed to address growing political polarization and misinformation in traditional media.

An interactive news app built around community for busy young adults. Designed to address growing political polarization and misinformation in traditional media.

An interactive news app built around community for busy young adults. Designed to address growing political polarization and misinformation in traditional media.

#B2C  #AI

#B2C  #AI

#B2C  #AI

#B2C  #AI

#B2C  #AI

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Redesigned a content site seeking to improve financial literacy in the region. Optimisations increased recurring users by 81,000 within 6 months.

Redesigned a content site seeking to improve financial literacy in the region. Optimisations increased recurring users by 81,000 within 6 months.

Redesigned a content site seeking to improve financial literacy in the region. Optimisations increased recurring users by 81,000 within 6 months.

Redesigned a content site seeking to improve financial literacy in the region. Optimisations increased recurring users by 81,000 within 6 months.

Redesigned a content site seeking to improve financial literacy in the region. Optimisations increased recurring users by 81,000 within 6 months.

#responsive  #design-library

#responsive  #design-library

#responsive  #design-library

#responsive  #design-library

#responsive  #design-library

Graphics & Branding

Graphics & Branding

Graphics & Branding

Graphics & Branding

Graphics & Branding

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Created visuals and motion graphics for marketing campaigns both online and offline.

Created visuals for marketing campaigns, targeted at increasing both riders and drivers on the app. 

Designed visuals and motion graphics for marketing campaigns both online and offline.

Designed visuals and motion graphics for marketing campaigns both online and offline.

Designed visuals and motion graphics for marketing campaigns both online and offline.

#graphic  #print  #socialmedia  #out-of-home 

#graphic  #print  #socialmedia  #out-of-home 

#graphic  #print  #socialmedia  #out-of-home

#graphic  #print  #socialmedia  #out-of-home 

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Rebranded the local transport service company and created print collateral for its growing business.

Rebranded the local transport service company and created print collateral for its growing business.

Rebranded the local transport service company and created print collateral for its growing business.

Rebranded the local transport service company and created print collateral for its growing business.

Rebranded the local transport service company and created print collateral for its growing business.

#graphic  #print  #branding 

#graphic  #print  #branding 

#graphic  #print  #branding 

#graphic  #print  #branding

Conceptual

Conceptual

Conceptual

Conceptual

Conceptual

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Shaw Theatres

Shaw Theatres

Shaw Theatres

#UX  #redesign 

#UX #redesign 

#UX  #redesign 

#UX  #redesign

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Carpool App

Carpool App

Carpool App

#UX  #UI  #mobile-app  #transport 

#UX  #UI  #mobile-app  #transport  

#UX  #UI  #mobile-app  #transport 

#UX  #UI  #mobile-app  #transport

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